This course counts as an elective, a COM major and a COM minor class.

Television Production and Social Media Influencer Strategies

Course Description:
This course provides students with a comprehensive understanding of television production techniques and the evolving landscape of social media influence. Through a combination of theoretical knowledge and hands-on experience, students will learn how to produce high-quality digital content while also developing the skills necessary to build and sustain a personal brand as a social media influencer.

The course covers key aspects of traditional television production, including scriptwriting, camera operation, lighting, audio, directing, and post-production editing. Students will explore strategies for content creation, audience engagement, branding, monetization, and analytics in the social media influencer space.

By the end of the course, students will be able to:

• Plan, produce, and edit professional-grade television segments.
• Develop and execute digital content strategies across multiple social media platforms.
• Utilize industry-standard equipment and software for video production.
• Build and grow an authentic online presence and personal brand.
• Analyze audience metrics and adapt content for maximum reach and engagement.
• Understand ethical considerations and best practices in media production and digital influence.

The course includes practical assignments, collaborative projects, and real-world case studies to prepare students for careers in sports television, digital media, and social content creation.